Working as an Intern – It’s a Real Job!
Often, when people hear you say, “I’m a marketing intern”, they often associate the title ‘intern’ with the old school meaning of fetching complicated coffee orders and picking up your bosses’ dry cleaning. Let me walk you through my day in the office before you judge too quickly, but first a little bit about me.
I am currently studying a Bachelor of Business majoring in Public Relations and Marketing at Queensland University of Technology with only a year left – woohoo! I started with Outsource to Us in early October this year as part of a 3-month internship to gain an insight into the marketing industry and to gain work experience before graduating at the end of next year.
After my second week of interning, I was asked by one of the Directors to project manage the company’s social media!! Can you believe it?! Just after 2 weeks?! Watch out stereotypes! No more fetching coffee, now the real-world stuff begins. I now look after the company’s two social media platforms, Facebook and LinkedIn, and most recently monitoring and updating their website with another marketing intern.
My Monday morning starts off stepping into the office and setting up my computer and checking in with the rest of the staff. At Outsource to Us, we use a program called Wunderlist, which is designed to show everyone in the office what they are required to work on for that day/week. Once I have checked this, I get on with my work, and if any questions arise, I speak to one of my mentors.
Generally, my tasks include writing different blogs for a variety of Outsource to Us’ clients and their websites. This is a really great task to test my writing skills and learn more about the companies themselves. These blogs are between 300-400 words, and are generally quirky and interesting to read (depending on the topic).
My major task that often fills up my entire day that is updating the Outsource to Us social media calendar. As mentioned before, I am managing the company’s social media platforms and at first I thought, ‘hey, this is pretty laid-back job sitting on Facebook all day’. But no. A LOT of strategic planning is needed to ensure all posts are relevant to the audience and scheduled appropriately using a platform called Hootsuite. The social media calendar generally is planned a month in advance, however this can be constantly changed depending on client updates and relevant news.
I don’t know about other marketing companies, but being an intern at Outsource to Us has already been so rewarding in only a short period of time. I have learnt what is involved in the marketing industry and how helpful being a part of a fun, dynamic and encouraging team of marketing gurus who have a passion for sharing their experience and passion for marketing can be and how they assist businesses to grow through marketing strategies and tactics.
So now you have insight into the life of a marketing intern, thanks to the learning culture instilled at Outsource to Us.
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Author: Lou Browne
Lou Browne has a long career history in multi-platform marketing B2C and B2B product and brand development having worked in industries as varied as wine and spirits, beauty and scuba diving. As well as a passion for social media, website design, events, marketing planning and strategy, she prides herself on her skills in relationship building.