SUNSHINE COAST GRAMMAR SCHOOL CASE STUDY

Case Study on Rebranding and Repositioning a Leading Private School THE CLIENT: Sunshine Coast Grammar School Sunshine Coast Grammar School is a co-educational, Christian independent school catering for the complete education of children from Prep to Year Twelve. The School is situated on 88 acres of natural rainforest at Mons Road, Forest Glen, at the…

THE TAP DOCTOR CASE STUDY

How Cause Related Marketing Helped Build The Tap Doctor Brand THE CLIENT: The Tap Doctor The Tap Doctor was established in 1994 in Western Australia and now has over 45 franchisees throughout Australia. The Tap Doctor franchisees are all licensed plumbers and offer fast and efficient mobile plumbing services to residential and commercial customers throughout Australia.…

BASKETBALL QUEENSLAND CASE STUDY

BASKETBALL QLD CASE STUDY THE CLIENT: Basketball Queensland Basketball Queensland provides leadership and a statewide framework that enables everyone to grow, develop and participate in the sport of basketball throughout Queensland and opens the door to national and international opportunities for kids around the state. STRATGEY: Initially BQ required a strategy for their social media and…

BP CASE STUDY

Linkedin training for BP: CASE STUDY THE CLIENT: BP working with MacFarlane Lane and Trevor Roberts BP are closing down a major refinery in Brisbane. More than 300 staff are being transitioned to other roles both within BP and elsewhere. Trevor Roberts, a major outplacement and career transition company asked Outsource to Us to run group…

FAR PAVILLIONS CASE STUDY

Background Far Pavilions is a furniture and homewares specialty store which offers and delivers a high-level of unique products from around the world. Founded by Michael Edwards, Far Pavilions was established 10 years ago and now has 6 stores operating in south-east Queensland. The stores’ range of furniture and homewares is personally bought or designed…

TOUCH UP GUYS CASE STUDY

THE CLIENT: The Touch Up Guys brand offers a number of other services, which sets it apart from the rest; the capacity to provide bumper repair, alloy wheel repair and safety reversing sensor installation in addition to painting and buffing and polishing. This created a unique position for the franchise group in the market. Customers no…

HEALTHY INSPIRATIONS CASE STUDY

Client: Healthy Inspirations   Strategy: An intensive PR Campaign was implemented to gain national awareness of the Healthy Inspirations chain. A key facet was promoting a new ‘cutting-edge’ campaign in conjunction with the company’s rebranding. This was done through a mixture of traditional PR, e-news and newsletters. Separate mini-campaigns were also offered to individual centres…

OKTOBERFEST BRISBANE CASE STUDY 2013/14

THE CLIENT: Oktoberfest Brisbane is an annual cultural event hosted by two Australian-German families that welcomes people of all ages to experience German culture and a taste of Bavarian life. The organisers were keen to continue to grow Oktoberfest Brisbane, needing to increase attendance at the event. THE STRATEGY: In 2013, while an increase in…

BIZEBOX CASE STUDY

Step 1: The Challenge After eighteen months of development and beta site testing, the staff at the Brisbane business, bizEbus, finally had their product, bizEbox ready for marketing and sales. They knew that they had a product that was rather unique in the SME marketplace but there is a lot of difference between having a…