Personal Branding

Who you are and the impression you make either works for you or it doesn’t. If you are committed to being successful in life, it is worthwhile spending sometime on your personal brand.

Personal branding has much of the same disciplines as business branding.

Start by asking yourself “What do I stand for?”. What is your promise? To yourself, your friends, your colleagues and your family. Or another way of saying it is, what are you committed to? How do you want to be seen in the world. You must determine what your values are? What are your codes of conduct? – Integrity – Family – Honesty – etc.

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Marketing Brands Online

Marketing brands online through banner advertising, although much easier to track, has in the past been very difficult to target to specific prospective consumers in ‘buying mode’.

However, marketing brands through banner advertising in 2011, has become more much more effective and delivers more value for money. The new ways of banner advertising use advanced targeting and optimization techniques that target your brand message to potential customers where they are at their most receptive and hence more likely to take action.

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Oktoberfest Brisbane 2013/14

Oktoberfest Brisbane Reveals TOP FIVE Secrets on how to create the Perfect Event Atmosphere!

One of Australia’s leading cultural events, Oktoberfest Brisbane, has revealed its top five secrets, which will guarantee the perfect event, even for the fussiest of guests.

When perfection is paramount, Oktoberfest Brisbane has achieved renowned success, for their authentic replication of the original Oktoberfest in Munich, Germany. The Managing Partners have even added their own Bavarian touches to compliment the traditional event, to ensure guests enjoy the complete German experience.

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Social Media and Your Reputation

With the advent of the Internet in our everyday lives, new technologies and ways to connect with different groups within our society such as social media, it is easier than ever, to ruin your reputation… I don’t mean to be all doom and gloom but the saying goes “It takes 20 years to build a reputation and five minutes to ruin it.” *These days it could take 140 characters and as little as a second!

PR Professionals now have to wear a myriad of ‘hats’ to protect our client’s reputation, drive media awareness, and build brand advocacy. More than ever, your PR company is your friend!
Tools to communicate, share and stand out in the message-cluttered market are getting cheaper and yet more powerful. With so many accessible and effective channels to market, the ability to reach your audience and have them ‘hear’ your message expands. However, there are things you need to be wary of with social media and your reputation:

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How to Use Social Media as a Sales Tool

For many businesses, creating social media content is just the latest on their corporate ‘to do’ list, and while some would recognise its importance in building brand awareness, others are discovering how to turn these virtual communities into tangible sales.

Greg Moore, Managing Director of Huthwaite Asia-Pacific wrote recently that social media now provides a direct hotline straight to the consumers that by-passes the filters inherent in the media and advertising.

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How to Safeguard Your Company’s Reputation

With the integration of the internet in our everyday lives, new technologies and ways to connect with different groups within our society such as social media, it is easier than ever, to ruin your reputation. I don’t mean to be all doom and gloom but the saying goes “It takes 20 years to build a reputation and five minutes to ruin it.”* These days it could take 140 characters and as little as a second!

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