With the integration of the internet in our everyday lives, new technologies and ways to connect with different groups within our society such as social media, it is easier than ever, to ruin your reputation. I don’t mean to be all doom and gloom but the saying goes “It takes 20 years to build a reputation and five minutes to ruin it.”* These days it could take 140 characters and as little as a second!Details
Understanding The Behaviour of Online Shoppers
Online consumer behavior is often described as the study of trends, including the influence of online advertising, consumer willingness to click on links, the prevalence of comparison-shopping, and how this differs from a customer in a physical store.
Let’s face it: mobile web browsing is more popular than ever. In less than two years, we will access the internet more from our mobile devices than from our desktops. All around us, at any given time, someone is browsing on their Android or iPhone, tablet or any other mobile device connected to the Internet. On public transport, at cafes, in the line at the post office or in the supermarket, we are always connected. This being the case, your business’ website needs to be mobile optimised (only one in five brands currently have mobile optimised sites).Details
What happens when you get three extraordinarily different women in one room, all with very different backgrounds, dynamic ideas and innovative services to learn about public relations and all its machinations? What you get is this Charlie’s Angels moment where these women begin to emit an energy that is palpable.Details