Online Customer Behaviour

Online consumer behavior is often described as the study of trends, including the influence of online advertising, consumer willingness to click on links, the prevalence of comparison-shopping, and how this differs from a customer in a physical store.

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Why Your Business’ Website Needs To Be Mobile Optimised

Let’s face it: mobile web browsing is more popular than ever. In less than two years, we will access the internet more from our mobile devices than from our desktops. All around us, at any given time, someone is browsing on their Android or iPhone, tablet or any other mobile device connected to the Internet. On public transport, at cafes, in the line at the post office or in the supermarket, we are always connected. This being the case, your business’ website needs to be mobile optimised (only one in five brands currently have mobile optimised sites).

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