Finding new and innovate ways to reach target markets are a constant challenge for any business and these days many traditional approaches (print advertising, radio, direct mail) are overlooked for their newer, cheaper and more technology driven cousin – digital marketing.
However, the traditional methods are still relevant, and in many cases highly effective, for reaching your target market. Particularly direct mail campaigns.
Why? Because they are an easy, cost effective tactic that has become under utilised in recent years. Given this, we have put together our top 3 reasons why businesses should consider a direct mail campaign to communicate to their target market as part of their integrated marketing strategy.
It is highly targeted
- Each campaign can be tailored for a specific audience, from long-time customers to new and potential prospects. Meaning, customers receive only offers or information that meet their individual needs or buying habits. There are companies out there who specialise in direct mail distribution and, with the guidance of a Marketing Manager, can help you generate a highly targeted and segmented campaign.
It’s tangible – you can touch it
- Due to the communication being delivered directly to customers’ and prospects’ letterboxes at either their place of work or home your target market are virtually guaranteed to see and read your message. Also, since the piece is a physically touchable piece of mail, they are more likely to see the contents as reliable – putting you and your business ahead in the minds of your audience.
- We are creatures of habit so we tend to always inherently feel more comfortable with tradition – things that are familiar. For this reason, direct marketing is the perfect tool to communicate with your target market – as many customers can be sceptical about email messages and other contemporary marketing media. So they remain more receptive to direct mail.
So what do you have to lose?
Not too sure if a direct mail campaign is best suited to your marketing needs? We are more than happy to help! Simply contact us to find out more…
Author: Ray Ang
Ray Ang has more than 2 years’ experience working in digital and SEO marketing. She specialises in SEO, email marketing and analytics. When she’s not helping clients at Outsource To Us to achieve more online, you’ll find her taking strolls by the Brisbane river and taking a lot of amazing photographs.