This Brisbane based organisation has been led by two generations of the Elliott family and over the past 50 years has built a reputation for innovation, quality and reliability with their industry peers. Elliotts Personal Protective Clothing and Personal Protective Equipment are routinely specified for by workers in the metal, petrochemical, mining, emergency services, construction and other industries where hazards exist. Their range of popular and reliable products have evolved over time, to now include two “world firsts” in the areas of hand protection – which Elliotts developed right here in Australia.

Project Progress

Development
Design
Marketing

Strategy

Conduct a research project across all target segments

Develop integrated marketing strategy including PR and social media

To improve a solution for outsource implementation

Results

Much clearer view of how the business is positioned in the market

A coordinated marketing plan across all disciplines, generating new leads for the sales team

A stronger brand identity consistently implemented across all channels

Elliotts logo tile