GERMAINE DE CAPUCCINI

The Client
Germaine de Capuccini

Project Progress

Development
Design
Marketing

The Strategy

Launch luxury Spanish Skincare brand, Germaine de Capuccini into Australia. Traditional PR was primarily used to create brand awareness, product placement, to promote salons and spas stocking the range, to bring new spas and salons onboard and to position Director, Tess Walls as a skincare/beauty expert. Other initiatives included a beauty workshop for top beauty editors at the Spanish Chamber of Commerce to keep with the Spanish theme and several individual spa and salon launches.

Germaine de Capuccini rebranded and re-launched in 2014 and have once again undertaken an intensive PR Campaign to further promote the brand and the new range of products available in Australia.

Germaine De Capuccini Logo tile

Results

Germaine de Capuccini has been featured in top end magazines, professional beauty and skincare magazines, wedding magazines, house and home magazines, national newspapers (body+soul) and lifestyle publications. It quickly gained status amongst beauty editors as a luxurious anti-ageing skincare brand that achieves exceptional results. Regular ongoing media coverage continues to be achieved.