Southern Cross Care works towards to valuing and respecting human life. Southern Cross Care provides homes for the elderly human for an inviting and hospitable community for people to feel welcome and able to spend years living their life and being lend a helping hand along the way.
Across a year of working with Southern Cross Care, we conducted extensive research across multiple centers and met residents living within these communities to understand more about the target market for the aged care provider. We researched the unique aspects of the places we visited to help define the unique selling points of each.
While putting together a brand refresh and an integrated marketing plan, we also developed a new website for Southern Cross Care. This online tool included different features and multiple websites within the main website. We also rewrote all the content for the website and put together a fully integrated localized marketing plan for each Southern Cross Care Centre.
Through the positive results of our strategy we were able to result in 100% occupancy throughout all centres in QLD in 6 to 12 months. This was a major step for Southern Cross Care and through many features of our marketing we produced a positive outlook on these communities throughout the state.