THE CLIENT: Sunshine Coast Grammar School
Case Study on Rebranding and Repositioning a Leading Private School
Sunshine Coast Grammar School is a co-educational, Christian independent school catering for the complete education of children from Prep to Year Twelve.
The School is situated on 88 acres of natural rainforest at Mons Road, Forest Glen, at the base of Buderim mountains.
Sunshine Coast Grammar School affectionately known as “Grammar” has enjoyed substantial growth since its establishment in 1997. Whilst in their tenth year the School’s executive committee recognised the need to develop a comprehensive marketing strategy to solidify the School’s positioning and vision to be school of choice on the Sunshine Coast, offering quality education in a Christian environment.