Social Media has changed the way in which businesses communicate with their consumers. It’s a valuable tool for building relationships with your customers and improving your brand awareness. But how do you turn your social media fan base into visitors to your website? Here are three easy tips to direct your social media audience to your business’ website.
1. Build and engage your audience
Building a loyal audience comes down to quality content. Your content should be fresh and relevant to your target market – look around at what’s trending online or what’s making news headlines, look for topics that are already building conversation. Talk about things happening with your business – celebrations and stories will give your content a human touch that will allow your audience to relate. Don’t forget to include visuals. Including visuals will grab the reader’s attention from the moment they land on your social media page – think short videos, infographics and pictures, which can also be shared by your audience.
Don’t be afraid to engage in conversation with your followers. Social Media is all about engaging with your audience and creating a two-way communication. Make sure you reply to comments, encourage sharing and ask for your audience’s opinions.
2. Include a call for action in your content
In all of your postings, include a call for action. Whether it’s for audiences to find more information, enter a competition on your website or to take advantage of a sales special, make sure you provide your audience with a reason to go to your website and ALWAYS check that your link directs them to the correct page.
3. Include links back to your website
The most important thing to include on your social media posts is a link back to your website. Make it easy for audiences to find your website by including clear links and hyperlinked images/icons.
Our social media workshops will teach you the basics of using social media and how it can help drive and expand your business.
Author: Ray Ang
Ray Ang has more than 2 years’ experience working in digital and SEO marketing. She specialises in SEO, email marketing and analytics. When she’s not helping clients at Outsource To Us to achieve more online, you’ll find her taking strolls by the Brisbane river and taking a lot of amazing photographs.