Childcare Centres Need New Marketing Strategies as Competition Heightens

Early Childhood Education Marketing

With the recent boom in the childcare industry, providers often struggle to reach optimum occupancy rates. Established centres are starting to feel the pressure from so many new long day care centres and new Approved Provides in the industry sometimes find it hard to attract enough families to keep their services viable in order to provide the high level of care sought by families.

Marketing Early Childhood Education & Childcare

Outsource to Us have an impressive track record of helping childcare and early childhood education centres of all sizes thrive. In this industry, an integrated marketing strategy is the best way to go, as it’s not enough to just be present in the local community anymore – centres also need to be online, ensuring their website and social media pages accurately reflect their philosophy.

Custom-Fit Marketing Strategies

We design marketing strategies to specifically suit each centre and their individual needs and objectives. This sometimes involves a centre completely outsourcing their marketing to us, including internal and external communications and graphic design, local community and business marketing activities, social media, website, as well as digital marketing strategies and management. Or our approach can also be as simple as training centre staff in one of our social media management workshops or, setting up time-specific digital marketing campaigns – to drive enrolments or promote an open day.

When it comes to marketing early childhood education, there is no ‘one size fits all’. Whether you own a single centre and are after specific support, or if you operate multiple centres and need to fully outsource your marketing department, get in touch with us.

Case Studies:

  • The Brook Early Education and Care – Brisbane
  • Little Kingdom Childcare Centre – Sydney
  • Montessori Early Education – Beverly Hills – Sydney
  • Montessori Early Education – Coomera – Brisbane
  • New Leaf Early Learning Centre – Brisbane

Want to know more? Contact Us.

Contact our industry specialist to learn more about how we can assist you with your specific needs. You may get in touch with Hilary Knights