Festivals have become ubiquitous in Australia, with hundreds being held each year. Some being small community-based events, whilst others bring international performers to Australian audiences and showcase Australian works to people from near and far. However, as the Festivals market becomes increasingly saturated, it is imperative for a successful festival operation to understand the importance of employing the expertise of an experienced strategic marketing professional.

Man and Woman DancingThere’s no doubt, with all these festivals fighting for similar audiences, it’s a crowded market place, so how can the event planner ensure that his or her event stands out from the crowd?

Outsource to us have helped numerous small and large scale festivals find their voice, position the event in the hearts and minds of the Australian market and achieve their attendance objectives. Our team of consultants can design and implement a well-coordinated strategic marketing plan, which encompasses all the required marketing channels to ensure maximum reach of all target audiences and achieve record attendance numbers.

Here are some of the results from Oktoberfest Brisbane:

– 36,000+ visitors ’embraced their inner German’ at Oktoberfest Brisbane increasing numbers by 3,000 from the previous year
– 20,472 sausages savoured, 14,820 pretzels eaten, including 2,480 share-with-a-friend giant pretzels, 3,300 pork knuckles devoured!
– 1st place as Australia’s largest Oktoberfest & largest German Festival

Read our case study here.

Also see other case studies for Festivals & Events:

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Contact our industry specialist to learn more about how we can assist you with your specific needs.

Jane Toohey and Lou Browne