Outsource To Us looks at the benefits of Instagram and how it can boost your business’ marketing strategy for maximum results.
In a saturated digital marketing environment, engaging potential customers and interacting with existing clientele is an increasingly difficult task. While it may not be the most widely used of the social media platforms, engaging and interacting is where Instagram has earnt its chops. For businesses not already doing so, an Instagram account and effective marketing strategy may be the key to getting the most out of your social media advertising and attracting your target audience to your brand. Here are just a few of the many reasons why a strategised Instagram account is a great way to drive engagement and results for your business.
High Engagement Rates
Instagram is the fastest growing social media channel, with the highest engagement rate of any social media platform (58% higher than Facebook and 2000% higher than Twitter).
Although it is difficult to prove conversion through engagement, this kind of viewership guarantees your brand public awareness – one of the most crucial steps in building a clientele, which can then be capitalised on with a tailored social media marketing plan, such as those offered here at Outsource To Us.
If the statistics don’t speak for themselves, the facts certainly do. Photographer Lauren Bath, one of the most notable Instagram success stories, was working as a chef when she created an Instagram account for her amateur photography practice in 2011. Within three months, Bath’s following had grown to 5,000, and she now has almost half a million followers. By implementing a strategic Instagram marketing strategy that was tailored to her business plan and desire for entrepreneurial success, Bath now travels the world for a living, rubbing shoulders with celebrities and charging $650 per day to do what she loves.
Huge Targeted Reach
Seen as a predominantly teen-based platform in its early days, Instagram now boasts more than 500 million monthly active users. Reaching 59% of 18-29 year olds and 33% of 30-49 year olds across urban, suburban and rural communities, the platform has the ability to target your brand’s audience – no matter who they are. Even more impressive, advertising takes on a ‘native’ look on the platform and cannot be blocked. This means that advertising receives a level of visibility not possible on its competitor platforms.
Cost Effective Advertising
Facebook and Instagram advertising costs run fairly parallel, with an average cost of $5 per thousand impressions (CPM) on both platforms. However, statistics have shown that Instagram generates significantly higher engagement per post than Facebook – meaning your message reaches your audience when and how you want it to. An ad posted to Oreo’s Facebook saw 1,000 impressions, while the same ad posted to the company’s Instagram saw 14,000 within the same timeframe!
Creating beautiful and engaging content is only half of the battle when it comes to reaching your target audience through social media. Strategised social media plans are integral to understanding which platforms work best for your brand, and how to then use them as effectively as possible. Contact Outsource To Us today to discuss creating a social media marketing plan that is tailored to your brand, and will drive real results.
Author: Natasha Zoller
Natasha specialises in social media planning and implementation, digital marketing, content marketing, and newsletter writing, event management, WordPress website and app content management.