LinkedIn is the world’s biggest networking platform, a perfect tool to connect with like minded professionals, do research or look for job opportunities.
The mindset when logging into LinkedIn is very different to that of Facebook or Instagram. People using LinkedIn are there for business; their conversations are geared towards partnerships and transactions, advancing careers, and building business. It’s not the platform to post about your weekend, or your receptionist’s birthday. It is a platform that can help you build leads, and expand your network connections.
How do I get started? Firstly you need complete your profile and ensure that you have an up-to-date professional photo. Mention important projects you’ve worked on and industry specialties you may have. Next thing you need to do is connect!
Connect with your colleagues, employees, any past business contacts, and any contacts in the pipeline. Connecting with people is a fantastic relationship builder, and keeps the space open for future conversations.
Now that you’ve got yourself a nice bank of connections, it’s time to start recommending others. Once again not only strengthening relationships, but recommending others will encourage them to recommend you in return.
And finally join groups relevant to your industry, and don’t be afraid to join their discussions. Use you experience and knowledge to position yourself as an expert and build your reputation.
How will it help my sales team? LinkedIn is a sales team dream, taking them straight to the decision makers and key contacts. They should also be joining targeted groups, and contributing to discussions about your industry, positioning themselves as trusted experts.
Should I set up a company page? Absolutely! Your company page is a great way of updating employees, and past and future business contacts with your company and industry news. Send out a short email asking people to follow your company page for updates and information. It’s also a great way to direct people back to your website!
LinkedIn is a fantastic networking platform that can really help your business grow and connect you with key people. If you need any help getting started, or are interested in your own LinkedIn campaign, contact us for a chat.
Author: Nicole Hillyard
Nicole develops and implements strategies that allow clients to seamlessly integrate digital communications into their marketing strategy. She is skilled in executing campaigns across the Google Suite and developing collateral to support this execution. Her passion is to open minds through communicating big ideas on digital platforms.