Social Media makes organisations much more accessible to its target market and it is all about engagement. At Outsource to Us, we can take the reins with all elements of your social media strategy including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+ – the works. With social media, the content must be tailored to the environment. We may mix marketing content with interesting personal content but either way the brand must engage with it’s customers. Through social media, you aim to establish, grow and nurture a community interacting with your business and your brand. Social media requires a long term commitment. Outsource to Us will make sure that all social media platforms are taken care of with rich, interesting and entertaining content that can be translated back to your website and business. It’s so important to view social media as a long term investment and not only has value in engagement but also in relation to search engine optimisation.
Once upon a time, links were the holy grail when determining the relevancy and authority of any given webpage, but backlinking if not managed effectively can actually be detrimental to your rankings. It is our role to understand the delicate balance of an integrated marketing campaign and social media activity can sometimes be the truest indicator of the strength of your webpage. If you share an article, video or infographic from your Twitter, Facebook or LinkedIn account, search engines can find that content see it as relevant and worthy of being shared. These social signals are, in essence, the same as a quality backlink in SEO terms of old.