LinkedIn is the world’s biggest networking platform, a perfect tool to connect with like minded professionals, do research or look for job opportunities.
The mindset when logging into LinkedIn is very different to that of Facebook or Instagram. People using LinkedIn are there for business; their conversations are geared towards partnerships and transactions, advancing careers, and building business. It’s not the platform to post about your weekend, or your receptionist’s birthday. It is a platform that can help you build leads, and expand your network connections.How Do I Get Started?
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Complete Your Profile
Firstly, you need complete your profile and ensure that you have an up-to-date professional photo. Mention important projects you’ve worked on and industry specialties you may have. Next thing you need to do is connect! -
Make Connections
Connect with your colleagues, employees, any past business contacts, and any contacts in the pipeline. Connecting with people is a fantastic relationship builder, and keeps the space open for future conversations. -
Recommend
Now that you’ve got yourself a nice bank of connections, it’s time to start recommending others. Once again not only strengthening relationships, but recommending others will encourage them to recommend you in return. -
Join Groups
And finally, join groups relevant to your industry, and don’t be afraid to join their discussions. Use you experience and knowledge to position yourself as an expert and build your reputation.