What happens when you get three extraordinarily different women in one room, all with very different backgrounds, dynamic ideas and innovative services to learn about public relations and all its machinations? What you get is this Charlie’s Angels moment where these women begin to emit an energy that is palpable.
That was our experience when we conducted a PR workshop recently with three up and coming authors who were hungry to know more about the PR and publicity world. Despite knowing PR back to front, we were fascinated to watch clients who are such experts in their field, opening their eyes to the PR stratosphere and what it can offer in terms of business/brand awareness, growth and longevity.
Workshops are an excellent medium for this kind of learning. The intimacy and organic platform of the workshops we conduct, sets us apart from the plethora of ‘cram in as many as you can in one room’ workshops on offer. We love sharing the ideas and the multi layers that is PR, including social media and digital. With that mix, you have one hell of a workshop full of great ideas, brainstorming, discussion and debate.
Our intention with the workshop is to have clients walk away with the gusto and determination to engage with the media with a level of eagerness once thought impossible or daunting. Being able to engage and inform is what we as communicators thrive on and to share that with fellow communicators who are authors, is exciting.
Following this workshop, these women will have the tools to embark on their own media campaigns with enthusiasm, rather than trepidation.
Author: Jane Toohey
Jane is an expert in communications, brand development, integrated marketing and digital strategy. Everything Jane does is geared towards helping companies grow their business and generate new opportunities. Having provided strategic solutions for many businesses over a long and accomplished career, Jane’s passion is watching and encouraging entrepreneurial success.