Traditional PR is still the best way to share your news with the media. And it’s easier than you think. We’ve compiled 10 tips to make sure your media release, media alert or story pitch stands out.
- Make sure your information is newsworthy. It needs to be something unique, or something that will tweak the media’s attention.
- Take the time to research your relevant target market – you wouldn’t send a beauty product release to an extreme sports magazine.
- Give the media as much information as needed – don’t be vague as media require details.
- If you can’t write professionally, learn to. Take a writing course or alternatively employ a PR expert to write your media releases for you.
- Be realistic in your expected outcomes – put your energy into a tight campaign that is not spread too.
- Build relationships with key media. Once they know you are reliable they know they can trust you, whenever an opening comes up in your field, they will contact you first. Nothing can replace personal contact don’t just send am email and hope for the best.
- Make the journalist’s/editor’s life easy. With staff cuts affecting more media outlets than ever, journalists will appreciate a media release that they can use ad hoc, simply adding their name as the byline. It’s easy for them as they won’t have to rewrite what you have provided
- Use high quality, eye catching photos and supply high res jpegs with your release – it often makes it much easier to use a photo provided.
- Keep an eagle eye out for a response and get back to the media as soon as possible. If a journalist requests further information, images or interviews, waiting a day or more will probably mean you will miss out. Journalists often want extra information when they are on deadline and need it within a few hours.
- Be creative. Think outside the square. Utilise all angles of your news/story that could possibly be of interest to media other than your key target media.
Thinking of PR for your business? Get in touch with us to discuss further.
Author: Jane Toohey
Jane is an expert in communications, brand development, integrated marketing and digital strategy. Everything Jane does is geared towards helping companies grow their business and generate new opportunities. Having provided strategic solutions for many businesses over a long and accomplished career, Jane’s passion is watching and encouraging entrepreneurial success.