In our modern society, Instagram is widely acknowledged as an extremely convenient social media outlet for various business organisations to connect with other businesses and consumer customers on a newer level. As stated on Facebook, “Instagram is an online photo-sharing and social networking service that provides its users the ability to take pictures, apply digital filters to them and share them on a variety of social networking services such as media sites including Facebook and Twitter”. A major benefit of using Instagram is that it is solely focused on visual content since an attractive compelling image offers background, narrative and a conclusion all at a moment’s glance, delivering information, efficiency and satisfaction to the viewer.
Instagram provides businesses a platform to present a behind the scenes look of their company in order to give their consumers a better insight of what their organisation is like and help them stay connected to their brand. This would make their viewers feel as if they were a part of the company and be in the knowing of any of their major events before it goes mainstream. The photos, which have been posted on the profile, may illustrate a company’s image and character. Business organisations and brands also have the capability to distribute photos and messages to their specific target audiences at a faster rate and gain newer ones through colourful digitally filtered photo visuals. The use of clear and concise captions and hashtags help to promote images on Instagram as it makes it a lot easier for any potential customers to search for photos that have been posted on the company’s profile.
Apart from promoting offers, Instagram can also be effective in a responsive approach for many organisations. For instance, Margaritaville, which is an 18-unit casual dining chain claims that whenever a user posts a photo of their food or one of their locations on Instagram, they may respond by thanking the person and use a trademark response of their own. This is extremely beneficial for certain companies as they are able to gain a better understanding of how their customers are giving their positive reactions towards their food, entertainment and beverage selections.
Instagram can also help with promoting major events. During Oktoberfest Brisbane, Outsource to Us gathered a team of eight Instagrammers to take part in the media coverage by taking photos, using filters and creating strategic yet fun captions to upload to Instagram. This drove a lot more coverage to the social media platforms which, in turn, assisted with the success of the event.
Author: Veronica Costas
Coming from a multicultural background, Veronica has lived in Brazil, Spain, and Singapore, and has now been in Australia for five years. Regardless of language and geographic location, her passion for reading and writing has remained constant, and she manages to write expertly about a wide range of subjects.