Public Relations, or PR is excellent for establishing credibility, especially if you are a growing business or new venture. By coupling PR (possibly with advertising down the track), you can achieve excellent levels for brand awareness and recognition without having to spend a fortune.
Whether you are a start-up company, or simply expanding into a new country or geographical area, PR is an important tool that can really make a difference.
PR is useful for launching new products, repositioning older products, or announcing a special event, opening or company expansion. This is news, and is therefore more likely to get coverage in the media. In addition, your sales force or sales channels may be inspired to greater action by the boost of seeing your product covered in the media.
When something goes wrong, it is useful to have a good relationship with the public and the media. You should strive to be available to speak with them to pre-empt problems or at least to have the opportunity to be heard when negative issues are being discussed. It’s also useful to have a PR consultant you can lean on in these times who can jump on any issues and put out the fires!
Let the media know about your company news. Has your company won an award? Are you involved in community activities? Has your company reached a milestone, published an article, written a book, organized an event? Everything positive your company does can help position you effectively.
A well planned and effective PR campaign can help take your business to new heights.
While, PR can be done in-house, an experienced PR Consultant with knowledge and the right media contacts in your industry, can really achieve results. A good consultant will write well for the right media and distribute the media release for you whilst selling the story. This will ensure you achieve tangible business results and constant publicity. Contact Outsource to Us today to have a chat about PR Strategies.
Author: Jane Toohey
Jane is an expert in communications, brand development, integrated marketing and digital strategy. Everything Jane does is geared towards helping companies grow their business and generate new opportunities. Having provided strategic solutions for many businesses over a long and accomplished career, Jane’s passion is watching and encouraging entrepreneurial success.