Let’s face it: mobile web browsing is more popular than ever. In less than two years, we will access the internet more from our mobile devices than from our desktops. All around us, at any given time, someone is browsing on their Android or iPhone, tablet or any other mobile device connected to the Internet. On public transport, at cafes, in the line at the post office or in the supermarket, we are always connected. This being the case, your business’ website needs to be mobile optimised (only one in five brands currently have mobile optimised sites).
Your customers, both current and potential are on the go, they are mobile. They want information about your company and its products/services available to them wherever they may be – and you need to provide it! If you don’t offer a mobile optimised website, your competitors will. And what’s even more alarming is that users are five times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use; that means lost eyeball, lost sales and lost consumer advocacy! This is a big deal!
Consumers are using their mobile devices to search for products, reviews and prices, information gathering but also to shop. If your website isn’t mobile optimised, chances are you are missing out on a rather large customer base. Ever tried to read information, let alone BUY something on an un-optimised website while viewing on your iPhone? It’s not fun and I bet you gave up pretty quickly!
Not only is the layout and design for mobile important, but also the content you display to mobile viewers is paramount to their user experience! The content itself must always be directed at what a user will be looking for whilst out and about. Ask yourself what elements of your site would people be looking for when away from their computers? But never shortchange them! Make sure your mobile site displays information that is on your normal website, just cut down to the main points. And continue to display any rich media such as video.
Here are some tips to get you mobile optimised:
- Your mobile optimised site needs to look good on any sized device. Make sure you test it out on a number of phones and tablets.
- Think larger than life! The text, images and buttons all need to be larger than on your regular website for readers to be able to read and navigate easily without pinching and zooming.
- Leave out any Flash animations. iPad and iPhone are not Flash enabled, and these users will not be able to view this information.
- Customers are going onto your mobile optimised website because they want instant information. Make it easy to read, putting the most relevant information such as prices, opening hours, locations, etc in easy to find places.
People are arguably more connected to the little screen in their pocket than just about any other device so it’s time to give the consumer what they want! Make sure your site is mobile-friendly, not just in its layout but also the copy that is displayed. Be short, sharp and to the point. No one wants to stream through pages of endless (yet I’m sure exceptionally written) prose when they’re on the go! Websites that aren’t mobile-friendly annoy users and that’s just bad business.
Author: Ray Ang
Ray Ang has more than 2 years’ experience working in digital and SEO marketing. She specialises in SEO, email marketing and analytics. When she’s not helping clients at Outsource To Us to achieve more online, you’ll find her taking strolls by the Brisbane river and taking a lot of amazing photographs.