2018 Digital Marketing Trends

As 2018 gets underway, it’s a perfect time to take a moment and look ahead to see what the year has installed for Digital Marketing Trends in 2018.

2017 was a big year in Digital Marketing with many consumers turning to personalised content, videos and mobile-friendly content. These will only continue to grow in the coming year, but what else is installed for 2018? Let’s dive into the seven top Digital Marketing trends for 2018:

 

1. More Video Marketing

It is becoming abundantly clear that Video is the future of content marketing.   Consider if a picture can communicate a thousand words, what can a 60-second video do? The Content Marketing Institute stated that consumers are 10 times more likely to engage and interact with videos than blogs or imagery. So, with over 100 million hours of videos being watched daily on Facebook in 2017, there is no chance of this trend slowing down in 2018!

 

2. Micro-Moments

This is definitely another trend which has carried over from 2017. Micro-Moments occur when people turn to their phones to act on a need, learn something, watch something or even buy something. For brands, it’s all about addressing the needs of consumers in the moment the need it and can be discovered by creating a ‘moments map’ – this is something that Outsource2Us can help with.

 

3. Big Data Integration

Big Data will continue to grow in popularity amongst businesses, because it improves the decision-making process and allows marketers to better understand their consumers. It is through big data, that businesses can understand the needs of its customers and provide real-time responses to customers through such things as Chatbots.

 

4. Social Media Paid Advertising

As Facebook, LinkedIn and the other major social media platforms continue to update and modify their algorithms, it is becoming increasingly difficult for businesses to be seen organically. Paid Advertising is increasing in popularity on social media platforms because it ensures that businesses are seen by their chosen market, and it provides more traffic, higher engagement on a post, and all at a relatively low investment when compared to other advertising activities.

 

5. Importance of Brand Advocates

Brand Advocates don’t need to be well known, a businesses’ best advocates tend to be the average man and woman. To create a brand advocate, brands must do all four of the following things through social media:

1. Post regular content,
2. Strive for Timely Responses to questions and inbox messages,
3. Regularly engage with comments and,
4. Create useful conversions through your content.

Creating Brand Advocates through social media has become increasingly more popular in the past few years and will definitely continue this year.

 

6. Local Search Advertising

This trend has grown from the current micro-moments trend. Brands are wanting to communicate with consumers whilst they are in close proximity to their business. Using Google AdWord’s Geo-targeted Display and Search campaigns allows businesses to target consumers in the moment they are searching for it and these campaigns can also be tailored to run for a specific length of time, ie: Current Sales and Upcoming Events.

 

7. Daily Updates from Thought Leaders on LinkedIn

In 2017 LinkedIn changed its platform to be a lot more content focus (and mobile user-friendly). The platform has grown from being just an online resume portfolio to being a platform where thought leaders and industry experts regularly share their insights and experiences adding a lot more value for users. These users often share a variety of content, anything from personal experiences to the latest industry news. Outsource2Us has some great tips for creating an impact on LinkedIn.

2018 is sure to be a big year, we can’t wait to see what else the year has installed. If you would like to know more about the above trends, give Outsource 2 Us a call today: 07 3257 2027 or contact us through our contact form.