Outsource to Us Predictions for the Best Digital Marketing Trends in 2019
2018 is almost gone, and as much as we’ll miss it, it’s time to turn our attention to the new year peeking from around the corner. The future is approaching at a rapid speed, and there are already indications of what the popular 2019 digital marketing trends will be.
Advertisements are designed to catch an audience’s attention, and ads with sound and movement have an advantage there. 64% of consumers reported that a Facebook video ad has influenced a purchase in the past month. People notice and by now they expect to find videos ads, and we expect this trend is only going to grow.
Social Media Paid Advertising
Social media is as popular a way to spend time as ever, and marketers aren’t willing to let this area go untapped. There is a consistent digital marketing trend of inserting paid advertising content into media feeds, which ensures consumers regularly notice the ads and no indication this is going to slow down in 2019.
Social Media Company Accounts
There’s something eye-catching about a business that interacts with consumers as if they’re friends. Brands like Dominos and Oreo have had great success by putting aside formality on their official Twitter accounts, making silly jokes that get shared widely. Aiming to entertain the audience is a great way of getting noticed, and reminding consumers that businesses are made of real people, it creates engagement and a sense of community.
More and more people are choosing to use search engines with voice search, and 2019 digital marketing trends will adjust accordingly. The rules of Search Engine Optimisation are changing, and there’s a growing priority on spoken word patterns overtyped.
According to Forbes, the medium that consumers trust most is other consumers. Unfortunately, it can be difficult to have people organically recommend your business, but don’t fret: there are ways to encourage conversation. Businesses have successfully developed a marketing trend by rewarding positive comments, such as offering a discount to customers who ‘like’ their Facebook page. Companies ask to be tagged on social media when photos are taken of their product, be it trying out a new outfit or admiring the plating of a meal at a restaurant. which informs the customer’s friends that the product is being used. The more people hear that their friends enjoy something, the more likely they are to try it themselves.
2019 looks to be continuing digital marketing trends from 2018 on an even bigger scale, with new considerations on how people respond to the internet. We predict that the future of digital marketing is going to be as exciting as ever and can’t wait to see what’s in store. If you have any further questions feel free to call us on 07 3257 2027, or get in touch with us via our contact form.
Author: Natasha Zoller
Natasha is our Digital Marketing Manager. She specialises in social media planning and implementation, digital marketing, content marketing, and newsletter writing, event management, WordPress website and app content management.