It’s that time of year again! With Christmas just around the corner, you might be more concerned with gift shopping than your upcoming New Year’s Resolution to market your business better. But having an idea for how you want to achieve your 2019 marketing goals before we reach January is the surest way to make them happen.
Fortunately, we’ve created a step-by-step plan on how you can outline a marketing strategy for any business.
Reflect on the Previous Year
With the year coming to an end, December is your best opportunity to consider how the past year’s marketing went. What worked well? What worked okay, but has some room to improve? What should you probably stop in the new year? Understanding what already works in your business will help you see your best moves are for the future.
Research Your Options
So, now you know what worked well for you, it’s time to consider what works for your audience. What kind of advertising generally appeals to your target demographic? What makes them decide to use your business?
Realistically Define Your Goals
Once you have an idea of what’s possible, you should focus on what’s reasonable. In an ideal world, you could use every type of marketing tactic that might net results, but your business is likely limited by budget and time constraints. Use your research to understand what strategies you can and should aim for. Remember to keep your 2019 marketing goals SMART: Specific, Achievable, Measurable, Realistic, and Time-bound.
Reconsider Throughout the Year
No, we’re not saying you need to rewrite the entire outline all over again. But marketing is a constantly changing field, and you shouldn’t expect a plan to stay up-to-date for the entire year. What works well in January might drive customers away in July. A good marketing strategy should be adjustable to what the market needs and the seasonal changes presented during the year.
Planning out your strategy in advance is the best way to give yourself a head-start into the new year, and to give you a good view of where you’re going. If you have any remaining questions, Outsource to Us would be thrilled to help you create a 2019 marketing plan according to your specific situation. Give us a call today on 07 3257 2027 or send us a message through our Contact page.
Author: Natasha Zoller
Natasha is our Digital Marketing Manager. She specialises in social media planning and implementation, digital marketing, content marketing, and newsletter writing, event management, WordPress website and app content management.