Outsource2Us share four key steps to consider when creating your marketing plan for 2022.
As you say goodbye to the advertising campaigns of 2021, it’s time to jump into developing your 2022 marketing plan. We understand that yearly planning can seem like a daunting task, but Outsource2Us has you covered to ensure you save time and stress throughout the new year.
Step 1: Strategy
Your marketing strategy should function as a blueprint for your marketing tactics for at least the next 12 months. Each tactic that you execute as part of your 2022 marketing campaign should be clearly mapped out and managed efficiently to help you stay true to your business model and help you achieve your marketing and business goals.
Some of the questions you need to ask in developing the strategy are:
- Are you looking for new clients, moving into new markets or both?
- How well is your brand delivering the right message to the right people?
- What products and services will lead in the way in 2022, looking at profitability and customer need?
- What is the best way to communicate the key messages to the maximum number of prospects in the shortest period of time and in the most costs effective manner?
Once you have developed the marketing strategy, what if things change? They most likely will, and that’s why the team at Outsource2Us are not only committed to developing an effective strategic marketing plan with you but also, working closely with you to offer support in tweaking the tactics, and sharing the knowledge needed to grow your business.
Step 2: Social Media Management
2021 cemented many changes in our professional lives, such as Zoom becoming our default meeting room, to our homes becoming our new spaces of work.
With consumers now becoming more and more accustomed to being bombarded with content, it’s now more difficult than ever for businesses to reach their target consumers and create content that engages with them and holds their interest. Having a strong social media plan will allow your business to differentiate itself and offer a competitive edge. To meet these changes, it is important to fully understand your consumers and what they want. So, the more personalised your content/marketing message is, the more likely they are willing to engage with it.
A monthly social media plan is super important to ensure consistency in brand awareness and storytelling.
Learn about our Social Media Management Service – HERE
Step 3: Website Refreshment
A well designed and thought through website is an absolute must as part of any marketing plan.
It’s important to consider whether it’s time to build a new website or simply update the current one. So, ask yourself the questions below:
- Is your website truly showcasing your products and services?
- Does your website do everything you want to engage with your target customers?
- Is your website up to date both with content and in terms of security?
- Do you think your website is as good as your main competitors? Does it stand out and differentiate your business?
- Is it well optimised with all the search engines especially Google?
Weighing up the answers to these questions will help determine the size of the job needed around the website updates or refresh.
Step 4: Review Your Creative Assets
The last 12 months have seen businesses having to compete so much more for their consumers’ shorter attention spans across various marketing channels. And it will be no different this year. Consumers now expect content to be creative and most importantly, relevant. If this isn’t the case, then they will be unlikely to engage with your brand and its content.
Nailing the creative side of your marketing assets is inherently difficult. But conducting an audit of all your marketing collateral will effectively determine how well your brand is expressed across each piece, as well as understand if your key messages are being told in the right way. Additionally, the images and design layout must be modern and eye-catching. Remember, you only have 30 seconds to capture someone’s attention in a creative piece!
Outsource2Us can help you get the best step forward. We understand that there’s more to marketing than making you look good. Unlike a regular digital marketing agency, we call ourselves your plugin team. Whether you need top-class graphic design or a website audit, we work alongside your team to create a comprehensive and fully integrated and strategic marketing campaign tailored to your business’s goals to take you to the next level.
