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5 Must-Dos to Ensure Your Google Ads Campaign is Effective

Welcome to the Marketing Mix.

A Google Ads campaign is a valuable digital marketing strategy that can help add new leads to your pipeline. But creating well-timed ads for your target audience isn’t easy, and without the right strategies, you can waste a lot of money for minimal results. Here are our top 5 things to check to ensure your Google Ads Campaign is running as efficiently as possible.

🌏 Geographic Targeting.

Review what you’ve set up for your location targeting. Adjusting this will ensure that your ads are reaching the right audience in the locations where your products or services are available or relevant. There is no point in advertising to areas that you cannot service or to people who will not purchase your product.

👥 Demographic Targeting.

You are able to target audiences based on specific demographic attributes such as age and gender. And can even target people based on certain interests, based on their previous searches. Similarly, you can choose to exclude certain groups that aren’t relevant to your business.

📲 Conversion-Friendly Landing Page.

Examine your landing pages to ensure they provide a seamless and relevant user experience. Optimise your landing pages for the specific keywords and ad groups they are associated with. Make sure they load quickly, are mobile-friendly, and have clear call-to-action (CTA) buttons.

📝 New Ad Content.

Reviewing your ad copy will ensure that they are compelling, relevant, and aligned with your campaign goals. Check that your headlines, descriptions, and display URLs are clear, engaging, and include relevant keywords.

📊 Accurate Campaign Tracking.

Verify that your conversion tracking is correctly set up and functioning. Consider implementing a second conversion tracking method, such as Google Analytics, to ensure that the performance of your campaigns is tracked accurately.

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Emily Spence
Emily Spence
Emily is one of our Marketing Managers and specialises in social media planning and implementation, integrated marketing strategies, digital marketing, and content marketing.Meet Emily

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Remember that effective Google Ads campaigns require ongoing monitoring, testing, and refinement. Regularly analyse your campaign data and make adjustments based on performance insights to drive better results over time.