Welcome to the Marketing Mix.
Today, we’re going back to the basics. Whilst the digital marketing arena continues to increase in complexity and cost, traditional marketing strategies can be a powerful way to speak to your customers.
Here are our top 5 traditional marketing strategies that can help to set your business apart.
📩 Beat the firewalls with direct mail.
Email filters and firewalls have become increasingly proficient at blocking promotional messages. By sending personalised, eye-catching mail pieces directly to your target audience’s physical mailboxes, you can bypass firewalls and spam filters, ensuring your message reaches its intended recipients.
🔁 Establish yourself in the local community with reciprocal marketing.
Building strong relationships with the local community can have a huge impact on your business’s success. By collaborating on events or cross-promoting through social media or in-store with flyers and posters, you can tap into each other’s customer base and expand your reach.
✂️ Cut through the digital noise with flyer drops.
Strategic placement of flyers in high-traffic locations or targeted distribution to specific neighbourhoods can help you capture the attention of your ideal customers, leading to higher conversion rates and a healthy ROI. Even try dropping a few flyers on the same street after visiting a customer!
🤝 Stand out with in-person introductions.
Attending industry conferences, trade shows, or hosting local events allows you to make in-person introductions and establish personal connections. These interactions offer a unique opportunity to showcase your expertise, build trust, and leave a lasting impression on potential customers.
📨 Make a lasting impact with postcards.
Postcards, despite their simplicity, have a unique ability to make a lasting impact on recipients. A well-designed postcard with a compelling message can create curiosity and prompt action. Their physical presence allows for easy display, increasing brand visibility and promoting repeat business.