Brisbane based marketing agency operating since 2010.

5 Traditional Marketing Strategies With High ROI

Welcome to the Marketing Mix.

Today, we’re going back to the basics. Whilst the digital marketing arena continues to increase in complexity and cost, traditional marketing strategies can be a powerful way to speak to your customers.

Here are our top 5 traditional marketing strategies that can help to set your business apart.

πŸ“© Beat the firewalls with direct mail.

Email filters and firewalls have become increasingly proficient at blocking promotional messages. By sending personalised, eye-catching mail pieces directly to your target audience’s physical mailboxes, you can bypass firewalls and spam filters, ensuring your message reaches its intended recipients.

πŸ” Establish yourself in the local community with reciprocal marketing.

Building strong relationships with the local community can have a huge impact on your business’s success. By collaborating on events or cross-promoting through social media or in-store with flyers and posters, you can tap into each other’s customer base and expand your reach.

βœ‚οΈ Cut through the digital noise with flyer drops.

Strategic placement of flyers in high-traffic locations or targeted distribution to specific neighbourhoods can help you capture the attention of your ideal customers, leading to higher conversion rates and a healthy ROI. Even try dropping a few flyers on the same street after visiting a customer!

🀝 Stand out with in-person introductions.

Attending industry conferences, trade shows, or hosting local events allows you to make in-person introductions and establish personal connections. These interactions offer a unique opportunity to showcase your expertise, build trust, and leave a lasting impression on potential customers.

πŸ“¨ Make a lasting impact with postcards.

Postcards, despite their simplicity, have a unique ability to make a lasting impact on recipients. A well-designed postcard with a compelling message can create curiosity and prompt action. Their physical presence allows for easy display, increasing brand visibility and promoting repeat business.

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Emily Spence
Emily is one of our Marketing Managers and specialises in social media planning and implementation, integrated marketing strategies, digital marketing, and content marketing.Meet Emily

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Remember, while traditional marketing strategies can be highly effective, it is crucial to integrate them with digital marketing efforts for a holistic and cohesive approach.