Welcome to the Marketing Mix. As we move into these last few weeks of the year, you might think now is the time to switch off. However, for small businesses, the holiday period can be an opportune time to build your brand and get ahead of your competition.
💸 Take advantage of the spending season. People are in spending mode and researching what are the best services or products to purchase. Now is the time to review your current service pages or online products and make sure you are using the right keywords to be found.
🏃♂️ Keep your Google Ads running. Instead of switching off, switch to a simple, low-cost brand awareness campaign. This not only helps to keep your AdRank score up but can also help to keep you front of mind to your customers and prospects.
✏️ Set a clear content strategy. Your SEO rankings will suffer if you stop creating content and give your competitors a chance to rank above you. Set a clear SEO strategy and content plan, and schedule posts/blogs to ensure you maintain your organic search results.
📱 Tis the season… for scrolling. With more customers spending their time online, make sure your social media continues over the holiday season. Create stories, poll your customers or run a competition. The list goes on!
👓 Review your proposals. The last, and perhaps the most important is reviewing your proposal template. If you follow the above four steps, you will be generating leads over the break. Update your proposal now so you can get straight on to sending out proposals in the New Year.
If you need help with your business’s marketing needs or would like to learn more about using the power of marketing to boost your business, get in touch today firstname.lastname@example.org | 07 3257 2027