Welcome to the Marketing Mix.
Is your website optimised for your growth goals? We’ve put together a list of 5 things your website NEEDS to be able to work and integrate with your marketing strategy. Can you tick them all off?
📊 Analytics and tracking installed.
Analytics and tracking tools are essential for monitoring the performance of your website and most importantly measuring the effectiveness of your marketing efforts. You should set up tools like Google Analytics to track key metrics and user data. The results can help you adjust your marketing strategy in the future.
💬 Clear and concise messaging.
Your website should have a clear and concise message that explains what your business offers and how it can help potential customers. If a user comes to the site and is not able to clearly identify what it is you do on the first page, it is likely they may simply go back to their Google search results and click the next link down.
👀 User-friendly design.
A user-friendly website design is essential for ensuring that visitors can navigate your site easily and find the information they are looking for. Do your images have descriptors? Or do your links and buttons have tooltips? Elements like these help people navigate the site if they are visually impaired or disabled.
🔍 Optimised for search engines.
Search Engine Optimisation (SEO) is important for making sure that your website ranks well in search engines, like Google. This includes optimising your website’s content, metadata, and structure to make it easy for search engines to crawl and index.
📣 Strong calls to action.
Your website should have clear calls to action (CTAs) that encourage visitors to take a specific action, such as making a purchase, filling in a form, or signing up for a newsletter. If a user’s attention is not captured by your call to action, or someone is unsure of where to go next, you may be losing potential customers.