Benefits of SEO to Marketing Your Business Online
Search Engine Optimisation or SEO is a set of rules that impact the visibility of a website in a search engine’s unpaid or organic results. Optimising your website’s pages will allow your business to appear higher and more frequently in search engine rankings.
However, SEO is so much more than appearing in search engine rankings, there are more benefits to this low-cost marketing tactic than meets the eye. Let’s look into 6 reasons why SEO is the perfect addition to any marketing plan:
1. Provides a Great User Experience
Search Engines aim to provide consumers with the best user experience. So, part of the SEO process is ensuring that each webpage is appealing and provides consumers with what they are looking for.
2. Reaches More People for Less
It is a well-known fact people unconsciously trust organic search engine results. If a website comes up first on a search engine page, studies have shown that it will receive 44.6% of all clicks made. Achieving this prime position will automatically give your business a boost to the number of consumers you usually reach without the cost of paid advertising.
3. Increases the Likelihood of Conversions
By getting your business to appear on the first page of a search engine’s results, you’ve already won half the battle. Consumers are searching because they’ve already identified a need for your products. You simply need to provide them with a great experience and you are well on your way to gaining a new customer.
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4. Impacts a Consumer’s Research/Buying Cycle
We live in an age of online research – 81% of consumers will conduct online research before purchasing a product/service, and 60% start with a search engine. If your business continues to appear in this research phase, you’ll build creditability and trust with consumers and be front of mind when a purchase happens.
5. Provides Big Data for your Business
As a result of a properly optimised website, your business will be more visible on search engines and you’ll get more visitors on your website. As you reap the rewards of all your hard work, Google Analytics (which should be installed on your website) will be able to provide you with insights into your consumers. Such insights can include: what countries the consumers come from, what browser they’re using, what keywords brought them to the website and so much more. This information will allow you to further optimise your website, to then attract even more potential customers.
6. SEO is a Long-Term Marketing Strategy
Whilst this point may not be a reason why you should implement an SEO strategy, it is definitely worth mentioning. SEO is not a quick-fix marketing tactic. SEO is a marketing strategy that takes several months to show results and requires constant maintenance. Whilst your page is number one for a particular keyword today, due to consumer behaviour and competitor activity, it could be third tomorrow.