1. Improving Search Engine Optimisation
In the pursuit of practically any commodity one could ever need in life, most often the first place to look is to Google. In a world where most people will not look past the first page of search results for a solution to their needs, you need to keep your business as high on those pages as possible. Blogs are the most effective way to improve your SEO (Search Engine Optimisation) to keep the links to your business as high up on the search page as possible, as they can be in depth and customised with key words and phrases to link Google searches to your business’s website. If you want to know more about how important SEO can be to your business, click here to read our blog on What’s Really Involved With SEO?
2. Fostering Consumer Engagement
Blogs are the most versatile thing you can put on your website, as they can cover any topics you need. Blogs are fantastic for keeping your clients engaged with your business and keeping their attention on your products. By putting out regular blogs, you can ensure that your clients want to keep coming back to your webpage, enhancing your website traffic and helping your business to keep regular consumers on your radar.
3. Creating A Viable Marketing Tool
Any kind of marketing content should be made with the intention of spreading it to as many people as possible; blogs do this exceptionally. By sending out regular blogs with up to date and interesting information, you can encourage your readers to spread this content to their peers, increasing potential customers for your business.
4. Showing Off Your Expertise
When someone reads an informative blog, the automatic assumption is that the writer of the blog knows what they are talking about. Customers will almost always look for a review with 61% of customers reading and trusting a review from an expert before purchasing anything. Cementing your business as a trusted advisor to the general public can enhance the image of your business and build your reputation as not only a part of your business niche, but the expert in your field, thereby driving customers to choose you over another business.
5. Keeping your clients up to date
There is nothing worse than the feeling of being left out. Blogging has the added perk of being able to keep your loyal customers up to date with any events, changes, or other important news about your business, keeping them informed about any potential points of sale or new products, taking them from completely unaware to potential buyer in one blog post.
6. Staying relevant
In the modern day of marketing, not having a blog for your website will put you strides behind any competitor that does. In fact, 55% of marketers consider blogs to be a top priority. Your business needs to stay competitive for it to stay profitable and having blogs to show the unique skills and offers your business can bring to the table on a regular basis can put you right there.
7. Promoting Your multi-platform media
Blogs are anything but a standalone addition to your digital marketing strategy, in fact they are just one large cog in the machine that should be throwing your business to all the potential customers waiting for a business just like yours. Blogs can include links and calls to action, offering a way for clients to read more of your material, look into other aspects of your marketing such as social media or email marketing, and gives them the chance to post your blogs on their own social media if they find it interesting.
Blogs are an underappreciated cornerstone of any business’s marketing strategy. Adding a blog to your website could be the difference-maker in whether you are discovered by new clients online, and we at Outsource2Us can help you do that!