Long gone are the days where a business, of any size, can operate without a social media presence, whether that be on Facebook, Instagram, LinkedIn, Pinterest, Snapchat, or TikTok. When considering working or purchasing from a brand, customers will often look at what a brand is doing on social media – it’s simply been added as another step in the research process.
Starting a social media account can sometimes be daunting, which is why we’ve put together 9 quick tips to help you get a handle on your social media.
1. Lead with objectives
What are you trying to achieve with your social media page, will it be a community-based page, or educational? Perhaps it will be somewhere you can showcase your wins? What do you want your audience to know or think about your business? You have complete control and freedom to utilise social media to make that objective a reality.
2. Create Authority
Creating authority on social media is about having a clear and consistent organisational voice. An efficient way to do this is to repurpose your social content to work across several platforms. For example, if you have a blog, upload it to your website, then after a few days, make it a social post for either LinkedIn or Facebook. However, be sure to edit the captions for each post to better suit the audience on each platform. All helping to create an authoritative brand voice through clear and consistent content.
3. Start a Conversation
Interacting with your customers is one of the key benefits of social media. Whether it is replying to private messages, creating open-ended questions, polls as a post, or simply replying to public comments, there are so many different ways to interact with customers. Showing great customer service by replying to comments and replying to messages can help reduce complaints and show your business’s sincerity.
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4. Show Appreciation
As you show your sincerity through conversations, social media opens up opportunities for you to show gratitude to loyal customers, supporters, or followers. For example: reposting customers’ photos or videos and holding competitions/giveaways exclusively for followers will not only attract new customers but keep them coming back for more.
5. Stand Out
Use your brand and its elements to help you stand out from your competition. Identify your key points of difference and create a tone of voice that connects with your audience. Being personalised authentic will leave a lasting impression.
6. Have a Clear Goal
Your social media should be a tool to help reach your business goals, which could be promoting a product or marketing a new service. An effective and practical tip is to make those goals consistent and specific. Stick to those goals and think of ways that social media can help you to reach them.
7. Focus on Platforms That Perform
As much as we encourage growing businesses to excel in all social media platforms, being realistically focused on one or two will benefit you in the early stages. Growing businesses can have accounts across many platforms but should invest time, money, and effort on selling their business on platform/s where their target audiences are the most active.
8. Create a Content Plan
Creating a content plan will allow you to post regularly to social media without having to give it much thought after you set-up the initial plan. We suggest doing a month at a time plan, but you can do it weekly, or fortnightly, whatever suits you.
9. Be Visual
Content is received and absorbed more effectively in visual formats. Whether you use images, infographics, or video just make sure each post adheres to the brand’s style guide to keep logos, banners, fonts, and colours consistent to create a brand identity.