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AI Generated Content – What it Can and Can’t Do

Outsource2us Unveils the Limitation of AI-Generated Content and How It Can Affect Businesses.


By now you’ve probably heard of AI generated content. Whether it’s Chat GPT producing content or the Lensa app producing art, AI generated content is here to stay. In this issue, we take a look at what AI generated content can and can’t do for your business.

It can help improve SEO

AI content generators skim through countless online webpages and documents to gain enough data to generate content. From scanning all of that information, generators choose keywords to improve search engine optimisation (SEO), in the produced content. Editing the content afterwards will reduce the risk of the article being listed as spam or not useful by search engines such as Google.

It can help Overcome writer’s block

Sometimes just getting the first words out can be the hardest part of writing. Staring at a blank screen can block a writer’s creative flow. By asking a simple question, a content generator can start the article, helping overcome that initial hurdle. Then the writer can write an engaging, authoritative and unique piece of work.

It can produce a significant amount of content

The industrial revolution changed the way humans produced goods, AI generated content will see the same thing happen for writers and artists. AI will be able to produce bulk content quickly, in a way that complies with the cookie-cutter formation, making it easier to produce content for various platforms and spaces.

It can free up resources

By having an AI help generate content, it means it also is freeing up time and resources so you can build up other areas of your business that is going to generate income.

It can’t create original work or analyse texts objectively

One issue that can arise from AI driven content is the issue of potential plagiarism. Mainly because AI generators don’t give you a list of resources. This means you don’t know how accurate and reliable the information it’s giving you is. Because it can’t create original work, it also won’t be able to create nuanced work that is unique to your brand and makes you stand out.

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Natasha Zoller
Natasha Zoller
Natasha is our Digital Marketing Manager. She specialises in social media planning and implementation, digital marketing, content marketing, and newsletter writing, event management, WordPress website and app content management.Meet Natasha

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