SUNSHINE COAST GRAMMAR SCHOOL CASE STUDY

Case Study on Rebranding and Repositioning a Leading Private School THE CLIENT: Sunshine Coast Grammar School Sunshine Coast Grammar School is a co-educational, Christian independent school catering for the complete education of children from Prep to Year Twelve. The School is situated on 88 acres of natural rainforest at Mons Road, Forest Glen, at the…

BASKETBALL QUEENSLAND CASE STUDY

BASKETBALL QLD CASE STUDY THE CLIENT: Basketball Queensland Basketball Queensland provides leadership and a statewide framework that enables everyone to grow, develop and participate in the sport of basketball throughout Queensland and opens the door to national and international opportunities for kids around the state. STRATGEY: Initially BQ required a strategy for their social media and…

TOUCH UP GUYS CASE STUDY

THE CLIENT: The Touch Up Guys brand offers a number of other services, which sets it apart from the rest; the capacity to provide bumper repair, alloy wheel repair and safety reversing sensor installation in addition to painting and buffing and polishing. This created a unique position for the franchise group in the market. Customers no…

HEALTHY INSPIRATIONS CASE STUDY

Client: Healthy Inspirations   Strategy: An intensive PR Campaign was implemented to gain national awareness of the Healthy Inspirations chain. A key facet was promoting a new ‘cutting-edge’ campaign in conjunction with the company’s rebranding. This was done through a mixture of traditional PR, e-news and newsletters. Separate mini-campaigns were also offered to individual centres…

OKTOBERFEST BRISBANE CASE STUDY 2013/14

THE CLIENT: Oktoberfest Brisbane is an annual cultural event hosted by two Australian-German families that welcomes people of all ages to experience German culture and a taste of Bavarian life. The organisers were keen to continue to grow Oktoberfest Brisbane, needing to increase attendance at the event. THE STRATEGY: In 2013, while an increase in…

BIZEBOX CASE STUDY

Step 1: The Challenge After eighteen months of development and beta site testing, the staff at the Brisbane business, bizEbus, finally had their product, bizEbox ready for marketing and sales. They knew that they had a product that was rather unique in the SME marketplace but there is a lot of difference between having a…

CAROLINE’S SKINCARE CASE STUDY

Objective: Create awareness of the company and products, increasing interest from potential stockists and increasing sales to increase revenue, solely through PR. Strategy: Intensive campaign focusing on securing media coverage in magazines, newspapers, online and television through a mixture of PR initiatives. To regularly contact and build relationships with editors and journalists to achieve product…

SPOONS FOR THOUGHT CASE STUDY

Client: Spoons for Thought – Making sense of the food you eat Written by dietitians Sally Johnston & Justine Hawke The Strategy Gain national media coverage through feature articles, book reviews and interviews to create awareness of the authors and the book. Incorporate success stories and latest research. Initial media release and author bio’s were…

GERMAINE DE CAPUCCINI Case Study

The Client Germaine de Capuccini   The Strategy Launch luxury Spanish Skincare brand, Germaine de Capuccini into Australia. Traditional PR was primarily used to create brand awareness, product placement, to promote salons and spas stocking the range, to bring new spas and salons onboard and to position Director, Tess Walls as a skincare/beauty expert. Other…