Reporting is an essential tool in business as it provides stakeholders with key data and information to make management decisions. Reports are generally used when there is a large amount of information to be communicated to for a specific purpose.
Direct marketing is about going straight to the individual, rather than trying to reach them through third-party mediums like billboards or newspapers. But why should you do it, how do you do it and how do you do it well?
A positioning statement tells the market exactly what you promise to deliver. There are a number of questions you, as a business owner must ask yourself when think of creating a positioning statement. Read this blog to find out more.
Naming or re-naming a business or product can be thrilling or terrifying or both. There’s a lot at stake, from legal ramifications right through to the future sale price of your business.
A strong organisational culture is said to exist when staff identify strongly with their organisation. Where a strong culture exists, people respond to situations and conduct business in a consistent and coherent manner owing to their alignment to the organisation’s values. It has been consistently found that a strong culture is a predictor of organisational success, with corporate culture having been found to be a strong predictor of financial performance.
On 4 September, I was given the opportunity to attend the Sex, Drugs & Helvetica Graphic Design Conference at the Brisbane Convention Centre.
You don’t have to be a multi million dollar publicly listed company to take advantage of the expertise and experience a Board can provide you and your business.
True marketing is about embracing your customers and engaging with them constantly regardless of whether they are about to purchase your product or service or have a number of years ago or are perhaps only just thinking of purchasing from you at this stage.
“Audit”…the very word, when it comes after “tax”, strikes fear into the hearts of most people, but when applied to your company’s brand, it could be just the groundwork you need to enjoy a stellar year.