Brand Style Guides with Pantone Colours

Style Guides – Why are they so Important

Keeping Your Brand Identity Consistent Style guides define your brand identity and messaging, keeping your design elements consistent across all platforms and communications. It outlines your brand colours, font, logo size and placement, and the overall tone of your brand. It’s an important tool for marketers, copywriters, graphic designers, and web developers, ensuring that your…

Using Content Marketing to Business

The C word: Content Marketing

Making Use of Content Marketing For Your Business In the world of digital marketing, there is a word which both intimidates and tantalises businesses across the globe. Many have a false sense of what the word means, and countless others fail to grasp its scope and gravity.Content.   What is a content? Content is everything…

A Google Analytics Glossary

Understanding Google Analytics to Get the Most Out of It Whether you are a small business owner or a marketing professional, fully comprehending Google Analytics’ terms is a necessity. It will allow you to better understand and evaluate your website’s performance, enabling you to make strategic decisions and optimise your website.  Outsource2 Us has compiled…