Nicole develops and implements strategies that allow clients to seamlessly integrate digital communications into their marketing strategy. She is skilled in executing campaigns across the Google Suite and developing collateral to support this execution. Her passion is to open minds through communicating big ideas on digital platforms.

Improve Your Visibility and Decrease Your Spend in Google AdWords

We all know the old saying that sometimes we become too close to our own project to see the changes that can be made to improve results. This saying is particularly relevant to AdWords campaigns, as it often takes a fresh set of eyes to ensure your campaigns are bound for success. The common assumption with AdWords is that simply putting more money into your campaign will improve your results. However, for a platform where several elements combined impact results it is naïve to think one single component has the power to make or break a campaign. The Titanic provides a perfect analogy here, the ship cost an ambitious fortune which created the mentality it was ‘unsinkable’… and we all know what happened there.

instagram advertising

The Backlash to Instagram Advertising

It is clear that advertising on Instagram is a fast and easy way for a company to get their name/product out there for many potential consumers to see. However many companies are beginning to see the backlash incorporated with thoughtless advertising on Instagram and why it could be negatively affecting them more than helping. Understanding your audience and the platform you’re playing on is so important.