What The ‘Disputed by’ Facebook Feature Means For Your Content Strategy The 2016 U.S. presidential election was one of heated conversation, fueled by emotionally charged debate topics. With emotion driving a lot of the electoral conversation, it was easy for consumers to be swept up in the hype and accept, without questioning, news and information…
We all know the old saying that sometimes we become too close to our own project to see the changes that can be made to improve results. This saying is particularly relevant to AdWords campaigns, as it often takes a fresh set of eyes to ensure your campaigns are bound for success. The common assumption with AdWords is that simply putting more money into your campaign will improve your results. However, for a platform where several elements combined impact results it is naïve to think one single component has the power to make or break a campaign. The Titanic provides a perfect analogy here, the ship cost an ambitious fortune which created the mentality it was ‘unsinkable’… and we all know what happened there.
For businesses, the Social Media space can be a hard one to navigate with the constant updates, changes and new features. At Outsource to Us we’re always looking to stay on top of Social Media Trends so we’ve put together a list of the top recent updates and trends for the various platforms so that you can stay ahead of the game.
With most of 2016 behind us, it’s time for marketers to look at the latest trends in marketing and anticipate what’s to come in 2017. Looking at the latest trends, you’ll see that it takes creativity and analytical approach to execute them, but when you pull it off, it will surely be worth it.
The concept of “Big Data” gained momentum in the early 2000’s with the explosion of social media, the increased affordability of technology and the beginning of the mobile / smartphone revolution. As technology developed, consumer habits changed as did the world of business.
LinkedIn is the world’s biggest networking platform, a perfect tool to connect with like minded professionals, do research or look for job opportunities. It is a platform that can help you build leads, and expand your network connections.
A company who knows it customers well, can offer incentives at the right moment to convert a sale.
Women who can juggle school drop-offs, football training, dance lessons, board meetings, and who can still finish that annual report on time. Working Mums really are quite special, aren’t they? You know if you give a task to a working Mum, it’s going to get done, and it’s going to get done right.
It is clear that advertising on Instagram is a fast and easy way for a company to get their name/product out there for many potential consumers to see. However many companies are beginning to see the backlash incorporated with thoughtless advertising on Instagram and why it could be negatively affecting them more than helping. Understanding your audience and the platform you’re playing on is so important.