At some stage in your life you have probably belonged to at least one Facebook group, right? Whether it’s your local sports team or your favourite clothing exchange, everyone loves to be part of a community and that is exactly what Facebook groups are about.
When people think about marketing, they think of marketing to customers. However, there is another ‘market segment’ that is just as important. They are the people you eat your lunch with, the people you share a desk with, they are your employees!
Facebook has been the social media platform of choice for many but today we’re looking at a slightly different (and rapidly growing popular) platform – Instagram!
Make sure that 2016 is off to a strong start by reviewing your marketing results from 2015. This will help fine-tune your marketing strategy for this year. Sitting down and asking yourself some pertinent questions can really provide some clarity moving forwards.
Social media outlets allow a way of keeping prospective and current clients up to date with the different aspects of the company. As well as, provide a platform for listening and networking, and generally encourages communication from companies to customers, their staff and competitors.
A media release is a way to inform the media of your news item. It should provide useful information about your company, products, service or event. It isn’t an advertisement so it must not sound like one.
Constantly researching your client base and target market is one of the most important steps in brand development and lead generation marketing…
For many businesses, creating social media content is just the latest on their corporate ‘to do’ list, and while some would recognise its importance in building brand awareness, others are discovering how to turn these virtual communities into tangible sales. Greg Moore, Managing Director of Huthwaite Asia-Pacific wrote recently that social media now provides a…