Client: Basketball Queensland
Services: Social Media Management, Digital Marketing, Website Management, Graphic Design, Content Creation and On-Site Support
Overview:
Basketball Queensland is the peak governing body for basketball in Queensland. It is committed to delivering outstanding competitions, development programs and high-level governance for more than 40,000 basketball players, coaches, officials and administrators across Queensland. They have 37 affiliated member associations across the state, encompassing regional areas from North Queensland to Mount Isa and right through to the Gold Coast and Southern Downs.
Throughout each year, they organise year-round competition and development calendars which allow opportunities and pathways for new, developing and elite players of all ages.
Strategy:
Basketball Queensland first approached Outsource2Us in late 2014 to work with their board to create a strategy for their social media. For a year, Outsource2Us managed their social media and content writing until January 2016, at which time Outsource2Us came on board as their full-time Marketing Department.
Results:
Between Outsource2Us and Basketball Queensland, we have achieved the different specific targets set out for the business we foster not only a close knit relationship, but a team that works together to effectively carry out the vision of Basketball Queensland, whilst growing the business into a bigger and better version of itself – leading the basketball community in Queensland.
Some of our most noteworthy results are:
- 7566 new followers on Facebook (since February 2016)
- 5640 new followers on Instagram (since February 2016). 2776 alone in 2019
- 10887 average website sessions per month (since February 2016)
- 2614 trackable enquiries to play basketball (since June 2017)
