Naming or re-naming a business or product can be thrilling or terrifying or both. There’s a lot at stake, from legal ramifications right through to the future sale price of your business.Details
Have you ever wondered what a ‘personal concierge’ is, and what type of people might use such a service? The answer will definitely surprise you!
The Concierge Collective is one of Australia’s leading concierge companies, providing tailored services in individual, residential and corporate environments. They help their clients get the balance right so they can enjoy the lifestyle they’ve worked so hard to achieve.
Find out more…Details
Often when people hear you say I’m a marketing intern they often associated the title ‘intern’ with the old school meaning of fetching complicated coffee orders and picking up your bosses dry cleaning. Let me walk you through my day in the office before you judge too quickly, but first a little bit about me.Details
We live in a world where sales growth is a problem. No longer is the supplier in control as we deal with the more informed and sophisticated consumer…Details
Finding new and innovate ways to reach target markets are a constant challenge for any business and these days many traditional approaches (print advertising, radio, direct mail) are overlooked for their newer, cheaper and more technology driven cousin – digital marketing.Details
A strong organisational culture is said to exist when staff identify strongly with their organisation. Where a strong culture exists, people respond to situations and conduct business in a consistent and coherent manner owing to their alignment to the organisation’s values. It has been consistently found that a strong culture is a predictor of organisational success, with corporate culture having been found to be a strong predictor of financial performance.Details
On 4 September, I was given the opportunity to attend the Sex, Drugs & Helvetica Graphic Design Conference at the Brisbane Convention Centre.Details