Improve Your Visibility and Decrease Your Spend in Google AdWords

We all know the old saying that sometimes we become too close to our own project to see the changes that can be made to improve results. This saying is particularly relevant to AdWords campaigns, as it often takes a fresh set of eyes to ensure your campaigns are bound for success. The common assumption with AdWords is that simply putting more money into your campaign will improve your results. However, for a platform where several elements combined impact results it is naïve to think one single component has the power to make or break a campaign. The Titanic provides a perfect analogy here, the ship cost an ambitious fortune which created the mentality it was ‘unsinkable’… and we all know what happened there.

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Personal Branding: A Must For All In Today’s Digital World

When it comes to branding people tend to think of big companies and their favourite brands. All you have to do is see the logo of your favourite brand and that inspires trust and loyalty. People see the Nike tick and think comfort, fashion, fun, reliability, sports gear that’s worth spending money on. When people see a golden M they immediately think of McDonalds, fast and easy food.

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