How to Use Social Media as a Sales Tool

For many businesses, creating social media content is just the latest on their corporate ‘to do’ list, and while some would recognise its importance in building brand awareness, others are discovering how to turn these virtual communities into tangible sales. Greg Moore, Managing Director of Huthwaite Asia-Pacific wrote recently that social media now provides a…

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How to Safeguard Your Company’s Reputation

With the integration of the internet in our everyday lives, new technologies and ways to connect with different groups within our society such as social media, it is easier than ever, to ruin your reputation. I don’t mean to be all doom and gloom but the saying goes “It takes 20 years to build a reputation and five minutes to ruin it.”* These days it could take 140 characters and as little as a second!

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The Organics of a PR Workshop

An Intimate and Organic PR Workshop Experience What happens when you get three extraordinarily different women in one room, all with very different backgrounds, dynamic ideas and innovative services to learn about public relations and all its machinations? What you get is this Charlie’s Angels moment where these women begin to emit an energy that…

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