We are bombarded with opportunities to advertise our businesses, and places to do it, or mediums to operate in, just get more complex.Details
Marketing brands online through banner advertising, although much easier to track, has in the past been very difficult to target to specific prospective consumers in ‘buying mode’.
However, marketing brands through banner advertising in 2011, has become more much more effective and delivers more value for money. The new ways of banner advertising use advanced targeting and optimization techniques that target your brand message to potential customers where they are at their most receptive and hence more likely to take action.Details
Oktoberfest Brisbane Reveals TOP FIVE Secrets on how to create the Perfect Event Atmosphere!
One of Australia’s leading cultural events, Oktoberfest Brisbane, has revealed its top five secrets, which will guarantee the perfect event, even for the fussiest of guests.
When perfection is paramount, Oktoberfest Brisbane has achieved renowned success, for their authentic replication of the original Oktoberfest in Munich, Germany. The Managing Partners have even added their own Bavarian touches to compliment the traditional event, to ensure guests enjoy the complete German experience.Details
With the advent of the Internet in our everyday lives, new technologies and ways to connect with different groups within our society such as social media, it is easier than ever, to ruin your reputation… I don’t mean to be all doom and gloom but the saying goes “It takes 20 years to build a reputation and five minutes to ruin it.” *These days it could take 140 characters and as little as a second!
PR Professionals now have to wear a myriad of ‘hats’ to protect our client’s reputation, drive media awareness, and build brand advocacy. More than ever, your PR company is your friend!
Tools to communicate, share and stand out in the message-cluttered market are getting cheaper and yet more powerful. With so many accessible and effective channels to market, the ability to reach your audience and have them ‘hear’ your message expands. However, there are things you need to be wary of with social media and your reputation:
For many businesses, creating social media content is just the latest on their corporate ‘to do’ list, and while some would recognise its importance in building brand awareness, others are discovering how to turn these virtual communities into tangible sales. Greg Moore, Managing Director of Huthwaite Asia-Pacific wrote recently that social media now provides a…Details
With the integration of the internet in our everyday lives, new technologies and ways to connect with different groups within our society such as social media, it is easier than ever, to ruin your reputation. I don’t mean to be all doom and gloom but the saying goes “It takes 20 years to build a reputation and five minutes to ruin it.”* These days it could take 140 characters and as little as a second!Details
Understanding The Behaviour of Online Shoppers Online consumer behavior is often described as the study of trends, including the influence of online advertising, consumer willingness to click on links, the prevalence of comparison-shopping, and how this differs from a customer in a physical store.Details
Keep Your Business in the Market as Consumers Go Mobile Let’s face it: mobile web browsing is more popular than ever. In less than two years, we will access the internet more from our mobile devices than from our desktops. All around us, at any given time, someone is browsing on their Android or iPhone,…Details
An Intimate and Organic PR Workshop Experience What happens when you get three extraordinarily different women in one room, all with very different backgrounds, dynamic ideas and innovative services to learn about public relations and all its machinations? What you get is this Charlie’s Angels moment where these women begin to emit an energy that…Details