Choosing The Right Marketing Agency

Build And Grow Your Business By Choosing The Right Marketing Agency Businesses today often find that outsourcing marketing responsibilities to an agency is a great way to build their brand and grow their business. Outsourcing to a marketing agency gives you access to a whole host of skills and expertise you wouldn’t have with an…

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Fighting Fake News: Facebook’s Strategy to Fact-Check its Content

What The ‘Disputed by’ Facebook Feature Means For Your Content Strategy The 2016 U.S. presidential election was one of heated conversation, fueled by emotionally charged debate topics. With emotion driving a lot of the electoral conversation, it was easy for consumers to be swept up in the hype and accept, without questioning, news and information…

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Improve Your Visibility and Decrease Your Spend in Google AdWords

We all know the old saying that sometimes we become too close to our own project to see the changes that can be made to improve results. This saying is particularly relevant to AdWords campaigns, as it often takes a fresh set of eyes to ensure your campaigns are bound for success. The common assumption with AdWords is that simply putting more money into your campaign will improve your results. However, for a platform where several elements combined impact results it is naïve to think one single component has the power to make or break a campaign. The Titanic provides a perfect analogy here, the ship cost an ambitious fortune which created the mentality it was ‘unsinkable’… and we all know what happened there.

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