Digital Sense serves as an enterprise technology partner for medium to large-sized businesses and government organisations in Brisbane and throughout Australia.
Additionally, they own a data centre and collaborate with various organisations to offer a comprehensive pathway to the Cloud, ensuring flexibility and reliability. This encompasses Hybrid Cloud, Public Cloud, Private Cloud, and on-premise data solutions. Digital Sense partners with three key vendors: Netapp, Veeam, and VMware, providing a range of solutions in security, software, and networking.
Outsource2Us structured the marketing strategy for Digital Sense into a two-stage process, each lasting three months. Following their rebranding in 2017, Digital Sense faced a shortage of in-house marketing expertise to effectively manage their market presence. As a result, Outsource2Us was appointed to provide a comprehensive marketing solution, encompassing event management, partner channel development, content writing, social media management, graphic design, and website design. One notable challenge was engaging with 12 CIOs in discussions about technology.
Outsource2Us played a vital role in implementing Digital Sense’s tactical marketing plan by providing an on-site marketing and social media manager, resulting in tailored content creation for their service catalogue and blog. Through a well-executed social media plan, Outsource2Us increased Digital Sense’s LinkedIn followers by 33% in nine months, leading to two significant project wins.
Additionally, we rebuilt the company’s website, integrating it with Salesforce and Pardot, organised a successful CIO Roundtable event, and ensured brand consistency through graphic design services. As the trusted outsourced marketing team, Outsource2Us continues to support Digital Sense’s marketing efforts.
Within nine months, Outsource2Us was able to increase their LinkedIn followers by 33% through weekly content, resulting in the acquisition of two significant projects.
We also rebuilt the company’s website to make it more user-friendly and integrated it with Salesforce and Pardot. This integration provided the tracking and reporting necessary to demonstrate results.
Furthermore, Digital Sense hosted a CIO Roundtable with 12 Brisbane-based CIOs to discuss the challenges of digital transformation.