Brisbane based marketing agency operating since 2010.
Brisbane based marketing agency operating since 2010.
Holland Park State High School (HPSHS) is a small high school located in the inner city of Brisbane that provides high-quality, prestigious education for its students.
HPSHS reached out to Outsource2Us in late 2022 for graphic design support for the schools rebrand. The new school logo was completed by a different company, however the school needed assistance developing the logo into a cohesive brand identity and rolling it out across school wide. Overall the project included…
To develop an effective strategy, we met with the school principal to gain a more detailed understanding of what was needed from the rebrand and how they wanted to proceed. Over the course of the project, we kept in constant communication to ensure that the client’s needs were being met consistently.
The overall project was broken up into 3 stages….
The first stage of this project was to take the logo supplied by the previous design company and develop it into a cohesive brand identity. In addition to building out the branding, we created an easy-to-follow style guide and digitised four new student created logos representing the schools core values.
The second stage of this project involved rolling out the new branding across the school’s collateral. This included everything from school documentation like strategic plans, school frameworks and policy documents to pull-up banners, sports equipment, and school signage.
The last stage of this project was working with the school principal to create a range of branded promotional items to distribute to incoming parents for marketing purposes and to cement the brand identity change within the school community . We facilitated the creation of a wide variety of promo items including pens, lanyards, stickers, lollies, bags, cups, balloons and much more.
The roll-out of the new HPSHS branding and marketing collateral was a smooth and relatively quick process. Being able to turn around new tasks within 24-48 hours meant that the principal could rely on us to complete the roll-out quickly and efficiently. The school has well and truly embraced the new branding and is enjoying the consistent brand look and feel cemented by the additional graphic design work completed by Outsource2Us.
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