In 2013, while an increase in numbers was paramount, so too was the continuing promotion of the authenticity of the event’s Bavarian/Germanic roots; including everything from the food and beverages to the setting and props. The aim was to increase attendance on the family days (being the Sundays) and to broaden the reach of the event to include families with children especially.

Furthermore, in 2014, we extended the positioning of Oktoberfest Brisbane to include the ‘largest German Festival’ and to focus more on the cultural aspects of the festival.

Outsource2Us managed the group of companies involved in the integrated campaign and formulated the strategy and carried out the implementation of marketing, social media and PR media relations for both 2013 and 2014: 

• The creative development 
• The publicity, positioning and media relations including referral partners coverage 
• The event’s outdoor advertising and radio partnership 
• The social media strategy, community management and eNews 
• The social media management and Facebook advertising 
• Media relations at the event 
• The sponsors/partners marketing support, such as Youngcare and B&W Cabs, Food stall holders 
• The digital advertising – adwords, display and remarketing.