Paintec is committed to the development of environmentally friendly water-based products that improve the outcomes for customers. Their investment in innovative solutions that constantly improve their products, results in coatings that are better for the environment and better for their customers. Paintec has provided outstanding customer service for over 25 years, with all of their products manufactured in Southeast Queensland and undergoing extensive quality control.
Paintec Group is an existing client, previously working with the Outsource2Us team on marketing their multiple brands – Paintec, Australian Pool Coatings, Aquio and Everglaze. Wanting to create a cohesive company brand presence, identify the core brand messages and move into the digital space, Paintec Group approached Outsource2Us to define the brand and develop four new websites.
Outsource2Us met with Paintec Group, holding a workshop to determine the core values of the company and how this was to be represented in the new branding.
A comprehensive research process followed, where our Graphic Designer compared colours commonly represented in the environmental space, plus competitor branding. From this, he designed multiple concepts for the logos and colour scheme, which were presented to Paintec Group. From here, the final designs were agreed upon and implemented.
The clean, green and blue branding was then used to design four new mobile-friendly websites to help Paintec Group succeed in the digital space and promote their core messages.
Using the core branding, our web development team designed four different yet cohesive websites for each of the Paintec Group companies. Each website includes contact forms, internal links, buttons, and embedded content to keep all information condensed and practical.
We also installed analytical tools, Google Analytics and Google Tag Manager for reporting and advertising purposes. These tools allow Outsource2Us to monitor and understand the traffic visiting the website and the number of new leads generated.
Working collaboratively with Paintec Group, Outsource2Us was able to achieve the set-out goals including developing a cohesive brand, creating four mobile-friendly websites and positioning Paintec Group as a market leader.
“It was very easy to communicate with the team. Sometimes the ideas that I have, I can’t explain completely and they were able to translate these into tangible outcomes. It was also great that they provided a one stop shop including graphic design, marketing, search engine optimisation and even copy and print.”