Outsource to Us looks at the effectiveness of email mailing in today’s market, and how to optimise your email marketing campaigns for success. Of all the online communication platforms, email marketing continues to be one of the most effective and efficient ways of engaging consumers. As it is 40% more effective in creating conversions than…
Signs You Should Outsource Your Marketing: While You Have Marketing Initiatives in Place, You Don’t Really Have a Plan
Following up on our recently published article Childcare marketing: are you ready to outsource?, we are now focusing on each of the seven signs your business is ready to hire an outsourced marketing agency, the first one being that while you do have marketing initiatives in place, you don’t really have a plan. This series is focused on childcare businesses; however, these signs still apply to most SMEs in any industry, such as medical, IT, and property management, for example.
At Outsource to Us, our experts have been around long enough to know that there’s no one-size-fits-all when it comes to child care marketing. Some centres benefit greatly from hiring an outsourced marketing agency, while others are better off with a full-time marketing manager. Some groups might even actually require an in-house marketing department. It really depends on the size of your business and your specific needs.
Some business owners believe that digital marketing is a task that can easily be done as an extra item on their daily to-do list. However, it is such a complex subject, and the limited screen space makes it so competitive, that for it to be done well, businesses need to spend quite a bit of time on it. Businesses need to go further than simple having a social media page, a website and some ads in place if they want to outperform their competitors.
Having an online presence is crucial in today’s business landscape, but it’s not as simple as just setting up a website and sitting idle.
At some stage in your life you have probably belonged to at least one Facebook group, right? Whether it’s your local sports team or your favourite clothing exchange, everyone loves to be part of a community and that is exactly what Facebook groups are about.
For businesses, the Social Media space can be a hard one to navigate with the constant updates, changes and new features. At Outsource to Us we’re always looking to stay on top of Social Media Trends so we’ve put together a list of the top recent updates and trends for the various platforms so that you can stay ahead of the game.
With the holiday season fast approaching, we find ourselves trying to balance the usual workload with attending mid-week Christmas parties, organising staff holidays, office closure times, and also how to keep the business, marketing and social media running while everyone is away.
It is often said that “perfect planning prevents poor performance” and when it comes to marketing and more specifically social media planning, this adage couldn’t be more correct.