Healthy Inspirations is a national health and fitness organisation with centers right across Australia. Focused mainly on the female marketing aged 30 to 45. Strategy An intensive PR Campaign was implemented to gain national awareness of the Healthy Inspirations chain. A key facet was promoting a new ‘cutting-edge’ campaign in conjunction with the company’s rebranding.…
Established the Global Weight Management Congress’ branding and position as the epitomic weight management forum. The priority was to get information out to as many relevant media outlets as possible through various media strategies. Strategy During the four-month lead-up to the Congress, an intensive PR campaign was implemented while a total of five media releases…
Strategy Launch luxury Spanish Skincare brand, Germaine de Capuccini into Australia. Traditional PR was primarily used to create brand awareness, product placement, to promote salons and spas stocking the range, to bring new spas and salons onboard and to position Director, Tess Walls as a skincare/beauty expert. Other initiatives included a beauty workshop for top…
Far Pavilions is a furniture and homewares specialty store which offers and delivers a high-level of unique products from around the world. Founded by Michael Edwards, Far Pavilions was established 10 years ago and now has 6 stores operating in south-east Queensland. The stores’ range of furniture and homewares is personally bought or designed and…
This Brisbane based organisation has been led by two generations of the Elliott family and over the past 50 years has built a reputation for innovation, quality and reliability with their industry peers. Elliotts Personal Protective Clothing and Personal Protective Equipment are routinely specified for by workers in the metal, petrochemical, mining, emergency services, construction…
Dancing CEOs is an annual gala event that supports Women’s Legal Service. Each year Brisbane’s leading CEOs swap the boardroom for the City Hall dance floor to raise funds for the prevention of domestic violence. Strategy Women’s Legal Service Queensland (WLSQ) approached Outsource to Us to manage the social media campaign and PR activities for…
Corinda State High School (CSHS) is a leading co-educational secondary school located in the western suburbs of Brisbane. For the past 60 years the school has built its reputation on the positioning of ‘Exceeding Your Expectations’. CSHS are committed to engaging and inspiring students towards valued careers and citizenship by providing extraordinary learning experiences, extensive…
Create awareness of the company and products, increasing interest from potential stockists and increasing sales to increase revenue, solely through PR. Strategy Intensive campaign focusing on securing media coverage in magazines, newspapers, online and television through a mixture of PR initiatives. To regularly contact and build relationships with editors and journalists to achieve product placement…
BP are closing down a major refinery in Brisbane. More than 300 staff are being transitioned to other roles both within BP and elsewhere. Trevor Roberts, a major outplacement and career transition company asked Outsource to Us to run group and individual LinkedIn workshops for people in transition to a role either within BP or…
